Mark Wahlberg is putting his name on a Las Vegas card-break shop, with a Raiders minority owner as his partner. The store opens next year. Its pack-opening events have already started, and the menu from one stadium event listed packages at $7,500 to $12,500.

The Deal

The Las Vegas Review-Journal's Mick Akers reported on Oct. 30 that Wahlberg and Michael Meldman have created Paradise Card Breaks Wahlberg Edition with Mark Laird, the owner of Paradise Card Breaks. The store will open next year in Downtown Summerlin, and the paper describes it as having "a media element, with live pack openings and fan events featuring sports stars and other VIP guests."

Meldman is the chairman of Discovery Land Company, which developed the Summit Club in Summerlin, where Wahlberg says he lives. Wahlberg has also added a card break podcast studio there. He told the paper he has collected since he was a kid, talking his father into buying packs, and took it up again with his own children. "Mike and I have been friends for a long time," he said. "So I said, Mike, why don't you do it with your sons and I'll do it with mine."

Laird brings the working business. Paradise Card Breaks already sells sealed product and runs live breaks, and it was taking PSA submissions at Front Row's Las Vegas show in October, as CASE #0422 noted.

The Menu

The venture is not waiting for the storefront. Wahlberg was opening packs with fans at Red Rock Resort on Oct. 29 when the Review-Journal spoke to him. Before that, during the Raiders' home game against Buffalo, he opened packs at a reserved table at Wynn Field Club, in the north end zone of Allegiant Stadium. That event was a collaboration between Paradise Card Breaks Wahlberg Edition and Card Vault by Tom Brady.

The paper reports that a menu posted on social media listed three packages "ranging from between $7,500 and $12,500," each a mix of boxes of cards to open and alcoholic beverages.

Analysis: A menu with boxes and bottles on the same line is selling an evening as much as a product. The price band should not be read as a box price, because the drinks, the room and the company are all folded into it.

Two Stores, One Ownership Group

The most interesting detail is who stands behind the two names on that event. Brady, the face of CardVault, is a Raiders minority owner, and the Review-Journal notes his chain's Las Vegas store at Mandalay Bay. Meldman's Raiders stake stood at 12.9 percent after a sale approved in May, according to the same paper.

There is a third name. CardVault's investor group, announced in August and covered in CASE #0247, included Silver Lake co-CEO Egon Durban. The Review-Journal reported in May that Durban holds 22 percent of the Raiders and has the right of first refusal on the controlling stake if Mark Davis chooses to sell. Wahlberg names both Brady and Durban as friends.

Analysis: That makes three people with Raiders equity holding a stake in Las Vegas card retail, across two businesses that would look like competitors anywhere else. Nothing in the reporting makes either store a team project, and the Review-Journal describes Wahlberg Edition as a partnership of Wahlberg, Meldman and Laird. The stadium event still shows how close these ventures sit. This is a read of one city and one stadium, and it says nothing about card shops at large.

The Pitch

Wahlberg's case for the store rests on people. "We want to create more experience-driven stuff," he said. "So being able to bring athletes down, have them do breaks with us, people connect with athletes and their biggest sports heroes. So I think that's something that hopefully is going to differentiate us from everybody else."

He will need the difference. CardVault had reached 19 stores by late September, as CASE #0376 tracked, and it has Brady's name on the door. Wahlberg's answer is a shop built around the break as an event, with a studio and guests attached.

He also gave the other half of the appeal in his own words: "if you're savvy about it and you also get a little bit lucky, you can find some great cards and you can build something that could have some real value to it."

Analysis: The break is also a format under argument. CASE #0006 covered the lawsuits aimed at Whatnot's breaks, and CASE #0366 covered StockX Live's rules banning the random team draw. None of that is a claim about Wahlberg Edition. It does mean a storefront built on breaks will be judged on how they are run, and an athlete at the table will not settle that question.

Verdict: Wahlberg has a partner with money, a shop with a working business, and a pitch built on bringing athletes to the table. The cheapest package on that stadium menu was $7,500. When the Downtown Summerlin store opens, the number to watch is what a regular collector pays to sit down.

Confidence note: The partnership, the store plans, the events, the menu figures and the Wahlberg quotes come from the Las Vegas Review-Journal (Mick Akers, Oct. 30, 2026), which also supplied the featured photo. Raiders ownership stakes come from the Review-Journal's reporting on the sale approved in May 2026 and its later Meldman interview. Paradise Card Breaks' business comes from its own website. CardVault's investors and store count come from this blog's CASE #0247 and CASE #0376. Passages marked Analysis are this blog's interpretation, not findings in the sources.